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7 Examples of Strong & Effective Mission Statements
What makes a great mission statement? That can be a tough question to answer since mission statements take so many different forms within different organizations. Still, it’s a question we attempted...
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Web Series Review: Lacta Chocolate ‘From the Start’
I Want Chocolate! And I Have a Chocolate Allergy! That’s right, fair reader! I have a chocolate allergy. When most people hear this they say, “Oh no! How do you live? How do you live?” I say I’ve...
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Twitter Reactions to Nikon’s Brand Marketing Fail
When Nikon recently released a list of 32 professional photographers to promote its D850 camera, they made one fatal mistake: failing to include any women. It is pretty unbelievable that this could go...
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Amazon, Starbucks & Netflix: What Do They Have In Common?
This article comes to us from the Speaking Human University Program, which gives voice to the opinions and perspectives of the next generation of consumers and marketers… Three brands—Amazon,...
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Need a Lyft? Check Out This Uplifting Brand Short Film
“Taxi!” Man, how much I’ve always wanted to yell that. Or ”Hey, I’m walkin’ here! I’m walkin’ here”. Alas, I live in the 21st Century and us millennials don’t hail taxis. We either Uber around or get...
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5 Halloween Marketing Treats from Big Brands
Whether you absolutely love or utterly despise the most wicked of holidays, there’s no denying that Halloween is a marketing goldmine of epic proportions. Americans alone are estimated to spend over...
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3 Brands Delivering Awesome Consumer Experiences
This article comes to us from the Speaking Human University Program, which gives voice to the opinions and perspectives of the next generation of consumers and marketers… What exactly is a brand?...
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KENZO’s “My Mutant Brain” Dismantles Notions of Perfume Advertising
“She’s a maniac, maniac I sure know! And she’s dancing like she’s never danced before!” Okay, so KENZO’s My Mutant Brain is not Flashdance and it does not have Jennifer Beals, but that doesn’t mean...
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You Should Be Using Hootsuite to Manage Twitter
If you’re already using Twitter to promote your business, you may have heard about Hootsuite, the well-known social media manager. What is Hootsuite? Twitter can be a great networking site, there’s no...
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Brands Across the Universe Capitalize on Star Wars Success
Let’s start by acknowledging that not every business and certainly not every brand has the budget to officially license the Star Wars name and invoke the holy spirit of Han Solo. But the ones that do...
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Pennzoil Takes Drivers on a “Joyride”
Vroom! Vroom! “Nice ride.” “Thanks,” I say in an uber cool tone. “’96 Toyota Avalon. Don’t make ‘em like they use to.” That’s what I would say if someone said “nice ride” to me, but they won’t and nor...
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The Reshuffling of NFL Playoff Brands After Round 2
It happens every year. Round 2 of the playoffs hit and everything changes. Losers becomes winners. Powerhouses are left stunned. And the hierarchy of NFL brands changes for years or even decades. This...
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Striking Nike Lacrosse Ad Sells Sixth Sense to Athletes
I used to make lacrosse highlight reels. It was good money for a film major who had no career plans. In the process, I became familiar with a sport that I only had an inkling of knowledge about. I...
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3 Tech Brands Making Big Strides with Mainstream Consumers
This article comes to us from the Speaking Human University Program, which gives voice to the opinions and perspectives of the next generation of consumers and marketers… Brands are quite literally...
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Anatomy of a Brand Email: Netflix Price Change
On February 1, 2018, Netflix sent out an email to many of its subscribers (myself included) reminding them of an upcoming price increase. This was not breaking news—the company first announced the...
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Notes: Brand Film Rewrites Intimacy for the Digital Age
I am not a writer. I have too much respect for the written word to attach it to myself. However, I do dig writing. There’s nothing like putting pen to paper and giving your penmanship the spotlight....
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Headlines Help Propel ‘Black Panther’ to Phenomenal Success
Black Panther is a Marvel movie. In this day and age, that is not a particularly rare thing. There have been 18 Marvel movies released in the decade since Iron Man launched the “Marvel Cinematic...
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Droga5 + Pixar + Ancestry.com = Inspiration
I love history. In hindsight, I probably should have been a history major in college. Regardless, historical studies is a passion of mine and, like many of us, I am interested in my own history. My...
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Growing Up Means Moving On from iPhone in This Samsung Ad
I have an iPhone. My dad just got a Samsung Galaxy. I honestly can’t tell you which is better. To me, they’re both small computers that operate under the guise of phones. Neither is as smart as they...
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Whoa. A 30-Minute Ad?
More often than not, when I have a question I can’t answer, I turn to my phone. I open Safari, Google my question and get my answer. Our phones are little computers, with roaming data charges and...
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